Social advertising contest for children’s creative studios starts in Kuzbass


Animation studios, art schools, children's creative associations of the Kemerovo region are invited to participate in the first competition "Simple Rules". The winners of the contest will receive an award and the opportunity to post their animated video in electronic media from different regions of Russia.

постер к конкурсу социальной анимации простые правила - художник александра неснова

The author of the official poster of the project is the artist Alexandra Nesnova

The organizers of the competition were the Women's League of Journalists and Bloggers, the Association "All Together", the Foundation for Cultural and Educational Projects and Support for Talented Musicians "Sound Out", ANO "Creative Educational Technologies", the Kemerovo Regional Public Organization of Parents of Disabled Children "Special Childhood".

"The All Together Association is always open to young people who are interested in the social sphere. We organized "kindness lessons" in schools, accepted high school trainees, participated in career fairs for students - and so got acquainted with a lot of smart, kind, purposeful young people. Therefore, we are looking forward to the work of the participants. There is no doubt that unique ideas are waiting for us. And we hope that the contest will become an occasion for the guys themselves to think about something important, and maybe immerse themselves in the field of charity, even connect their lives with it in the future," said Alice Malova, executive director of the All Together Association.

The Kemerovo Region has become a pilot region of the project. It is planned that its geography will expand in the future.

"The idea of such a competition arose in 2022, after the team of the Interregional Public Organization joined the Russian Space project. It was implemented with the support of the Presidential Foundation for Cultural Initiatives by the Foundation for Cultural and Educational Projects and Support for talented musicians "Sound Out" Elena and Anton Moiseenko. We saw how interesting content is created by children in creative studios and how thoughtfully their mentors help to implement the idea," Elena Rylenkova, chairman of the Women's League of Journalists and Bloggers, shared details.

At the start, the organizers will test the format and determine the topics that participants will be most interested in working with. In the first contest, it is proposed to create a video by choosing one of three themes: "Every life is important", "It's easy to thank", "Don't wait for someone to do it". The authors of the social video can develop any scenario and present any idea on one of the three proposed topics. At the same time, the timing of the video should not exceed 30 seconds, it should be accompanied by an original audio sequence.

The work will be evaluated by an expert commission, which includes editors and founders of media, professional musicians, heads of charitable organizations.

You can apply for the contest of animated social videos in the period from February 20 to March 20, 2023. To do this, you need to send a letter to the curator of the project by e-mail . The letter must be accompanied by consent to the processing of personal data, a synopsis and a completed application form, which can be downloaded on the official landing page of the competition on the page "Regulations on the conduct of the competition".

According to the results of the competition, three winners will be determined — one in each thematic category. The names of the winners will be announced on April 20.